Information Management - Midterm Assessment Essay

Information Management - Midterm Assessment - Essay Example All these categories should be cohesively used and are vital for the achievement of any enterprise. Different concentrations of analytics give insight to various factors. For example: knowledge on customer preference, location and retention (Farasyn et al. 2011: 67). The biggest weapon that P&G had was arguably top notch analysts who did not take the traditional ways to do things as the one and only rule. Tores, Perssini, McDonald and the rest of the team were a group of forward thinkers, risk takers and a team that valued transparency, qualities that are all paramount in analysis. They did a big job of introducing and encouraging an analytical culture and environment in the company (Davenport, Thomas, Marco Iansiti, & Serels 2013: 5). 1. Provision of up to date data- before analytics was adapted in P&G, historical data was relied upon for analysis and statistics. These meant problems were not seen as they emerged but periodically after the storm had passed. Analytics helped to provide up to date data, all the market changes or consumer behavior changes are easily noted, and problems nipped at the bud as soon as they appeared. An excellent example is seen in the North America Laundry detergent Market case study, if the market growth was not noticed in time, P&G would consequently lose that potential market to competitors had they not addressed the issue of supply in time (Davenport 2006: 98). 2. Marketing strategies- analytics provide a good way to formulate marketing strategies to yield the best result. P&G decided to start with North America, Ohio and roll out to the rest of the regions after studying the consumer’s behavior to the new compact powder. From the findings, the team was able to know which stores to supply a new product with. Even though, initially the sales were difficult to track due to stores that had stocked the older version of