The Fashion Industry of Lebanon, SWOT Assignment

The Fashion Industry of Lebanon, SWOT - Assignment Example This paper will examine the strategies incorporated into fashion and will analyze the strengths and weaknesses that are a part of the culture. The fashion industry is one that is continuing to grow in various regions, specifically because of the growth and changes in the economy. Currently, the movement into global capitalism and the focus that is incorporated into different industries is the central focus. The fashion industry began to change with the industrial revolution, specifically because it allowed for mass production and exploitation at an international level. Industry leaders in fashion are known to have two components. The first is based on global trends that are reaching different regions. The second is from ethnically diverse types of clothing, all of which help with a combination of trends and fashion forward thinking that is based on regional concepts. This is further combined with different regions that combine industrial materials that are available as resources with the fashion that is available (Chandler, 303, 2004). The several changes that are a part of the fashion industry at large have also affected t he fashion industry structure in Lebanon and the different concepts that apply to this. The Lebanon fashion industry has over 92 companies that produce different levels of fashion. The fashion is divided first by accessories, design, footwear and overall fashion. This is further divided by the expected industry that is based on global expectations, specifically which combines the economic scale of fashion with the production. Haute couture is the most expensive. This is followed by luxury items for those who still require high quality but want a lower price. Affordable luxury is the next target market followed by  mainstream brands and discount brands. The most fashion-forward area is in Beirut, the capital of Lebanon.  There are over 5,000 artisans working in this area as well as a Beirut Art Center, which includes exhibition spaces for artists.   Schools specifically designed for the visual arts are also a part of the culture.  Ã‚