Roles of Emotional Appeals in Decision-making Essay

Roles of Emotional Appeals in Decision-making - Essay ExampleWhile nearly individuals argue that we make decisions through critical thinking, most of our decisions are made depending on our emotions (Fill, 2009, p. 19). Our moods and feeling towards token ideas or items critically shape the decisions we make concerning that idea. For instance, a business manager coming to work oppressed with stress from family issues is likely to spend the whole day making poor and inaccurate decisions at work. In addition, the homogeneous manager is likely to change the way he or she is treating people on that special day. Therefore, emotions likewise determine how we relate with other people in our daily lives. Emotional appeals gather in the same effect in the business environment. They influence the way in which both business and guests make their decisions. Therefore, emotions have a significant impact on the effect of marketing on the customers (Fill, 2009, p. 20). While the business wh itethorn market its products effectively, it may not succeed in attracting the attention of the customers. A business should take into shape the emotions of its customers when advertising its products. This is because marketing triggers different emotions in the customers. Customers tend to develop different emotions and feelings towards a product or a service depending on the way it has been advertised (OShaughnessy & OShaughnessy, 2003, p. 10). ... different divisors that might trigger emotional responses in customers, thus manipulating the way in which customers make their decisions (Albers-Miller & Stafford,1999, p. 42). Colour Colour is a very significant factor that greatly affects the way in which customers perceive different products and services. Individuals have different offices and notions towards different colours. Other individuals also associate different colours with different types of issues. For instance, most people in the society associate shady colour with abomination. On the other hand, white colour is associated with purity and peace. Therefore, individuals will develop different feelings when they hold pitch blackness colour being used in a certain advertisement. For instance, a consumer that associates black with evil will perceive products being advertised apply the colour as having a certain vice. Therefore, such(prenominal) a consumer will not even spend time to think of purchasing such a product. The decision of whether to buy the product will entirely depend on the colour that has been used (Albers-Miller & Stafford,1999, p. 43). On the other hand, the same customer may be triggered to purchase a product that has been advertised using the white colour just because he or she associates white with peace and purity. Therefore, although the products advertised in black colour might be better than the one advertised in the white ones, the emotional appeals of the customer will force him or her to purchase the bad product. There fore, basing on colour, organisations should assess their target market to keep an eye on if it is conservative. This is because most interpretations of colour come mainly from conservative people. However, some people, especially women, also have an attitude towards colour. For instance, most women